Having a fully functioning LinkedIn Profile is crucial in today’s workplace. Check out this info-graphic about trends shaping recruiting in 2015. Statistics show that 38% of hires over the past 4 years have been from “Social Professional Networks,” aka places like LinkedIn. If you are looking for new opportunities or even happy in your job yet would be open to exploring opportunities if it was right, how would you be found? Recruiting and Hiring is becoming less about how you know and more about how companies can find you. Key area can be changed on your LinkedIn profile to make you more searchable. Here are the very basics on what is searchable:
- Keywords
- Name
- Title
- Company
- School
- Location
- Industry
Correct Position Titles – For example: My official title is Search Associate but no company looking for recruiters would search for Search Associate, so my Tag Line says Recruiter.
Connect with people you know – With a regular Free LinkedIn Account, you can only view as far out as 2nd connections, so having more connections allows more people to view you.
Use Keywords – No abbreviations or made up words that you use within your office. Be industry specific, like what you would find in a job description.
I don’t think that I have the best LinkedIn Profile in town, but you are welcome to check it out or use it as an example: https://www.linkedin.com/in/lizreischauer
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